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New York agency Warwick Baker O’Neill is hoping it can benefit from The New England Journal of Medicine’s high standing in the medical world.
The Journal recently selected Warwick for its $1-2 million ad account, and the shop hopes the task will get its name out among potential pharmaceutical clients. A print effort breaking next month in medical trade books urges brand managers to debut new drugs in the academic publication.
All ads feature photos of body parts accompanied by puns.
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