Just Like Manual Labor: USS Madison's Ideal Client?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Bounty Paper Towels.
The president and creative director of Lone Wolf Advertising in Woodbridge, Conn., Madison is also a novelist. Some of his eight books have been written on cement bags, but his latest work in progress, a manuscript about novelist Norman Mailer tentatively titled City in the Sky, is written entirely on paper towels.
Madison recently took his towel rolls to Provincetown, Mass., where he worked for a month at the Fine Arts Work Center on a fellowship from California’s Lannan Foundation.
“I was a laborer for lots of years, and this is simply like manual labor,” Madison explained.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in