Just Asking

We asked industry executives to recast the Mac vs. PC commercials.

The PC would have to be Dick Cheney, and the Mac would be Ricky Gervais. —Mark Watson, acd, WongDoody, Seattle

In England, I would cast Prince Charles as PC, not only for the acronym potential but because of his wonderful, waffling attacks against anything modern. Mac would have to be Prince William, though we would have to dye his hair black and get him on a skateboard instead of a polo horse. —Alon Shoval, evp, cd, Hill, Holliday, Connors, Cosmopulos, New York

I would put Jack Nicholson as the Mac and Will Smith as the PC. —Kevin McLaughlin, vp, marketing, Mike’s Hard Lemonade, Seattle

I’m a big fan of the TV show The Office, so I’d cast Jim Halpert—who’s calm, cool and comfortable—as the Mac and Dwight Schrute—who’s uptight, a little out of date and you sometimes feel sorry for him—as the PC. But I love ’em both—and they need each other. —Steve Bernstein, president, Bernstein-Rein, Kansas City, Mo.

The thing is, it’s sort of insulting to make someone the PC. Jeff Goodby is the Mac, but I can’t slam anyone by making them the PC. —Robin Hafitz, head of brand strategy, Kirshenbaum Bond + Partners, and president, Open Mind Strategy, New York

I would recast it as “Mac vs. PC” 20 years in the future. Tom Waits would play the Mac and a besuited Harry Dean Stanton would play the PC. They’ve both been around the block a few times, but Mac has a more poetic, jovial outlook on life than the PC, who’s now looking back on 40 years of nothing but trials and tribulations. —Rick Webb, partner, COO, The Barbarian Group, Boston