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Social networks. Over-hyped? Overpop- ulated? Definitely increasingly overrun with brands and advertisers. It’s disappointing that something so important and valuable to so many could have been defiled so quickly and clumsily by the demands of commerce and advertisers. Brands and media owners need to focus on making things better—not worse—for the people they want to become loyal customers. Peyton Manning and a weak Patriots’ secondary. Tainted focus-group shellfish. —
How to break 80, how to measure branded entertainment and how to make the Internet real, like broadcast TV.
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