Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If you’re looking for pure noise, it doesn’t matter what or who the celeb has done. But if you’re looking for someone to bring real value or equity to your brand, the celebrity’s values should line up with your company’s values.
It’s not so black and white. At first blush, I’d say who the hell cares what they do? But then again, if you’re stumping for PETA, best not be seen scarfing down a Double Whopper.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in