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It was to eat the cat food. We were working on a brand and we went to the factory and the guy said the food’s so good you could eat it. I never ate it. The account guy did, with relish, I might add. It’s always good to see unique questions in an RFP. But one client, who had never utilized a celebrity in their advertising, had an odd request. They specifically asked that our work NOT include comedian Carrot Top.

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