Jury Rejects

Spivak Case
JWT Prevails in Gender Suit
See page 8.
Sloves Asks Court to Make IPG Pay

Bud Throws Cap in Ring
Louie the Lizard Hits Campaign Trail
A new series of spots by Goodby, Silverstein & Partners for Budweiser spoofs political elections as pitchman Louie the Lizard runs against a new character to become swamp president. The ads introduce a charismatic turtle, who attacks the lizard’s record. See story on page 4.

that doggie in the window is $25 Mil.
PetPlace.com, a
new site offering
professional pet
advice, has selected BBDO as its agency
of record. The site, aligned with Pets.com, estimates it will
spend $25 million
on ads, which will begin rolling out in
the second quarter.
See page 4.
Think Big
Software AG, a
software maker,
has hired Think New Ideas as its lead U.S. agency. Long a top software marketer
in Europe, Software AG is expected to spend $30 million on ads in the U.S. this year to expand its
presence in six
high-tech regions.
See page 5.
a dime a dozen
Even though they’re lining up in front of shops, some dot.coms are having trouble finding agency
partners. One client says he has resorted to pitching agencies the idea of handling his Internet business rather than the
other way around.
See page 6.
What’s in a name?
Western Initiative Media has changed
its name to Initiative Media. While there is “heritage” in the Western name, the company was looking for a more consistent global brand image.
See page 6.
back in the biz
After nearly two decades in
advertising, Ken Mandelbaum left the business and became a commercial director and aspiring screenwriter. But BBDO made him a
compelling offer: chief creative officer of BBDO West. Angela Dawson reports. Plus, Barbara Lippert, Mark Dolliver and Best Spots of January.
See page 22