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Software Division Gets $1 Mil. Print Push
LOS ANGELES–JSM+ Communications is breaking a new $1 million print campaign for Canon Computer Systems’ new software division as it prepares for a larger effort for Canon later this year.
The half-page, consumer-targeted spreads for Canon Software Publishing’s Photo Org and WebRecord products utilize bright colors and images to offset the heavy use of text.
In an ad for WebRecord, a Web site organizer tool, red text on a yellow background reads, “Chase it, rope it, hog-tie it and print it.
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