Joint Pitch for Wiz Is Dry Run for Buyout Deal

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Cliff Freeman and Jordan Zimmerman are using The Wiz review as a litmus test for how well their agencies work together in preparation for a possible acquisition, sources said.

Both Cliff Freeman and Partners and Zimmerman & Partners confirmed they had partnered for the pitch but denied that it was intended to lead to a long-term relationship.

The partnership is an extension of talks held earlier this year between New York-based Cliff Freeman and Omnicom-owned Zimmerman.

“We are jointly pitching The Wiz,” confirmed Charles Rosen, director of new business development at Cliff Freeman, adding that Ft.

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