Johnsonville Appeals to Real Men

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CHICAGO Kerker asserts that paradise can be found in ground meat and spices in its new campaign for Johnsonville.

The Minneapolis agency adds the theme, “Welcome to heaven on a bun,” in addition to the year-old tag, “Welcome to Johnsonville.”

Four television spots, breaking the week of April 28, evoke the tone of Wieden + Kennedy’s Miller High Life campaign in its attempt to appeal to real men and their honor.

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