Johnson & Johnson's Global Media Follows Its U.S. Biz to J3

Client spends more than $2.5 billion on ads

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In this year of media account shifts, UM's J3—IPG Mediabrands' dedicated unit for Johnson & Johnson—has now twice scored major assignments from the marketer.

Today, J3 added global media chores for J&J, just a month after the agency picked up the company's domestic business. Both assignments were made following separate reviews.

In a statement, J&J said J3 would handle the company's consumer goods, pharmaceuticals and medical-device segments in Europe, Latin America, the Middle East and Africa, as well as the Asia-Pacific region.

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