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Johnson & Johnson has confirmed that the company is reviewing global creative duties on its line of baby products.
“We regularly review our agency partnerships to ensure that our brands have optimal support,” a J&J representative said.
Sources indicated that the pitch includes both traditional creative duties, now at Interpublic Group’s Lowe, and digital creative duties, at Profero. It is believed that the incumbents have been invited to defend.
J&J also has reached out to other roster agencies, said sources.
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