Johnson & Johnson moves print from Y&R By Cathy Taylo

NEW YORK The much anticipated dropping of the other shoe in Johnson & Johnson's agency realignment seems to have started.

Late Friday, the New Brunswick, N.J.-based healthcare concern said it would move its “print coordination” assignment from Young & Rubicam/N.Y. to St. Louis-based Advanswers, starting with January 1994 publications.
Y&R, which also handles the TV buying assignment for J&J, lost its remaining J&J creative assignments in the July realignment of brands (ADWEEK, July 26).
J&J vp/advertising Pete Tyrrell downplayed the shift of the Y&R assignment, which is essentially for print buying.