Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
After a five-month review, Los Angeles-based Cedars-Sinai Health System has named Johnson Gray Advertising its agency of record. The ad budget is projected to be $3 million.
The Newport Beach, Calif.-based shop prevailed over one other finalist, The Phelps Group in Santa Monica, Calif., in a review that initially involved about 30 agencies nationwide. The now-defunct Los Angeles office of Publicis (formerly EvansGroup) was the incumbent.
Reagan Gray, Johnson Gray’s executive vice president, said the agency’s experience in institutional and healthcare advertising and the speculative creative work it presented during the pitch helped it win the business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in