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For years, TBWA Worldwide has struggled to turn its global headquarters in New York into a creative force to match the legendary reputation of its Los Angeles office. Now it believes it has the solution.
John Hunt, the 48-year-old co-founder and executive creative director of TBWA\Hunt\Lascaris, South Africa, one of the most respected and award-winning shops in the world, will move to New York in April to be worldwide creative director of the $9.7 billion TBWA network, the agency said last week.
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