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The Martin Agency has won creative and partial media duties for careerbuilder.com, an online job recruitment Web site.
Diane Strahan, executive vice president of marketing for the client, confirmed reports that the Richmond, Va., shop had topped four undisclosed finalists, culled from an initial round of eight, in the national search.
Strahan said she would “neither confirm nor deny” reports of the account’s $8-12 million budget. “It could be,” she said.
Competitive Media Reporting cites spending at just over $900,000 for 1998 and $531,000 through May 1999.
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