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When Jordan McGrath Case & Partners sold to Euro RSCG Worldwide in January, the agency claimed the deal would give it international capabilities, particularly in healthcare.
Cynics suggested, however, the pact was an attempt by Euro to keep its Procter & Gamble business, which the client was realigning globally. Indeed, when P&G took $75 million in billings from sister shop Euro RSCG Tatham in February, some sounded the death knell for JMCP’s P&G tasks (Era, Bounty and Zest).
Nine months later, agency principal Pat McGrath appears to have proved the critics wrong.
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