J&J Olympics Work Goes to Ogilvy

NEW YORK Ogilvy & Mather has won creative ad duties on Johnson & Johnson’s sponsorship of the 2008 Olympic Games in Beijing, China, said sources.

J&J selected the WPP Group shop over four other contenders: roster agencies McCann Erickson and Lowe and outsiders TBWA and JWT, according to sources. Ogilvy also is a roster shop.

Billings on the new assignment have not been determined. The work will run in China, which represents a huge growth market for J&J [Adweek, April 17].

The five contenders pitched on Sunday in China, with each getting about an hour and 45 minutes to present to some 10-12 client executives, including Joe McCarthy, vp of global advertising and marketing communications, said sources. The pitches began around 8 a.m. and ended at about 6 p.m.

Ogilvy and the client could not immediately be reached, but sources said J&J told the agencies of its decision today.