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NEW YORK Ogilvy & Mather has won creative ad duties on Johnson & Johnson’s sponsorship of the 2008 Olympic Games in Beijing, China, said sources.
J&J selected the WPP Group shop over four other contenders: roster agencies McCann Erickson and Lowe and outsiders TBWA and JWT, according to sources. Ogilvy also is a roster shop.
Billings on the new assignment have not been determined. The work will run in China, which represents a huge growth market for J&J [Adweek, April 17].
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