Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Jimmy Siegel evP/executive creative
director, BBDO
Given that the economy is going a little soft, things will be a little leaner and meaner. There will be a premium on ideas, as there should be, but isn’t always. There will be less fluff. It will be more important than ever to have a strong brand message, even in things like promotional spots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in