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Sandwich brand Jimmy John’s hired Anomaly as its agency of record in November 2020. The pitch they came into the room with ended up being “Meet the King”—and it aired in Super Bowl 2021 just three months later.
On this episode of Adweek’s Adnatomy—a video series that examines how brands, agencies and production companies continue to make commercials during the pandemic—we look at how a sandwich brand built for college students is broadening its message with humor.
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