Jim Beam Tilts Its Glass Toward BBDO

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CHICAGO Jim Beam Brands has named BBDO lead creative agency on its $20 million advertising account following a seven-month review, executives at the spirits company said.

The other finalists were Element 79 Partners, Chicago, and Carmichael Lynch, Minneapolis. Incumbent Young & Rubicam, Chicago, and Fallon Minneapolis were cut earlier during the review process, sources said.

The

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