Jiffy Lube to Review

Pennzoil Products Co.’s Jiffy Lube International is preparing to review the creative portion of its estimated $8 million national account after accepting the resignation of Smith Advertising last month.
Cindy Landers, director of public relations for Jiffy Lube, confirmed that a review will begin after the first of the year–following the Dec. 30 completion of Pennzoil’s merger with Quaker State Corp.
Bill Smith, president of Smith Advertising, Westwood, Kan., confirmed that his agency had resigned the account but declined to elaborate.
Among the likely contenders for the account will be Pennzoil’s lead agency, GSD&M in Austin, Texas, which has placed media for the Jiffy Lube broadcast creative developed by Smith. Valentine-Radford, which develops advertising for Quaker State’s Q-Lube chain, is also expected to be included. The Kansas City, Mo., agency picked up that business last year after it was resigned by Foote, Cone & Belding in Chicago.
Executives at GSD&M and Valentine-Radford either could not be reached or declined to comment.
A Q-Lube representative said the company’s 570 units will likely be converted to the Jiffy Lube banner beginning next year.
Landers would not confirm spending for the portion of Jiffy Lube’s advertising that is in play, but said the company is required to spend 5 percent of earnings–approximately $40 million annually–on marketing. The bulk of that is placed through local co-ops, which have the option of hiring their own agencies.
Another issue that has yet to be resolved is whether GSD&M will pick up the brand advertising for Quaker State after the merger.
Quaker State’s creative work is handled in-house, and the company uses CPM Media, Chicago, for media duties. GSD&M officials declined to comment on the possibility of adding Quaker State advertising chores.