JetBlue Knows How to Communicate With Customers in Social, and When to Shut Up

Mastering the transparency game

JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.