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Weight-loss retailer Jenny Craig is changing the shape of its advertising partnerships, launching a review for its $25 million media planning and buying business, currently at Carat, and shifting its creative account from Doner to Johnson/ Ukropina.
“It’s not that we’re unhappy with Carat,” said Barbara Barry, Jenny Craig vp of marketing and corporate communications. “It’s just good business every three years to take a look and see what’s out there.”
Carat’s Los Angeles office has handled Jenny Craig since 1998, when it won the business from the company’s longtime media buyer, the former Western International Media.
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