Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
JCPenney, the once-dominant American retail chain that has taken steps to right itself after a series of missteps in recent years, has chosen a new creative agency to lead its revival. After two years with MDC Partners' Doner Detroit, the account went to Dentsu's mcgarrybowen without a formal review, and the agency will handle the business across its offices in New York and Chicago.
The client positions the change as a strategic move toward growth after a period in which its marketing efforts focused on overcoming recent challenges.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in