Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Ford Motor Co.’s Jaguar unit launched its first brand campaign since 1996 with print and TV ads from Young & Rubicam in Irvine, Calif., that tout performance, brand heritage and new technology. They include an updated logo along with a new tag, “Born to perform,” which replaces the 2-year-old “Art of performance.” The new tag and logo will be featured in future product ads, including the June launch of the new 2004 XJ sedan. Spending was undisclosed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in