Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Jaguar Cars and Young & Rubicam are set to break a television spot today for the S-Type R model featuring, for the first time, a live Jaguar.
The 30-second spot, “Worlds Collide,” illustrates two features of Jaguar’s most powerful sports sedan: its 390-horsepower engine and its appearance. This is the first high-action spot for Jaguar, according to Y&R in Irvine, Calif.
The spot opens with a jaguar cat emerging from the jungle, growling. It then cuts to a dark Andalusian horse, which neighs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in