Jack in the Box Has Dropped the Ad Agency Created to Run Its Account

Secret Weapon Marketing invented iconic Jack character

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Dick Sittig—the ad industry veteran who created the Energizer Bunny and Jack Box, spent more than two decades crafting campaigns for the Jack in the Box burger chain and founded an agency based on its business—will no longer be the voice of the brand or its mascot.

The West Coast fast-food chain officially parted ways with Sittig's agency, Secret Weapon Marketing, last month and will now work with Los Angeles creative shop David&Goliath, which joined the client's roster in early 2015 and created its "Legendary" ad for Super Bowl XLIX.

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