Jack in the Box Has Dropped the Ad Agency Created to Run Its Account

Secret Weapon Marketing invented iconic Jack character

Dick Sittig—the ad industry veteran who created the Energizer Bunny and Jack Box, spent more than two decades crafting campaigns for the Jack in the Box burger chain and founded an agency based on its business—will no longer be the voice of the brand or its mascot.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.