Overall Billings Growth: Up 32.3% to $250 million A.
Clients Lost: $15 million from Stuart Anderson’s and Mexicana C-.
New Clients: Picked up $25 million from the California Lottery B.
Growth From Current Clients: A whopping $57 million A+.
Creativity: JWT prides itself on being a shop that helps clients sell, but it’s going to have to sell us on why it can’t do that with more interesting creative product B-.
Management Savvy: By all accounts, the Stuart Anderson’s loss was avoidable . . . too bad because the Lottery win was so admirable B-.
Teacher’s Comments: JWT’s done a good job of growing in a year when most comparably sized shops stood still.
Overall Grade: B.
Copyright Adweek L.P. (1993)