Izzo Pursues the Walking Golfer

Barnhart/CMI Keeps Client’s Ads Off-Kilter
LOS ANGELES–Athletic young golfers who prefer to walk the course than roll along in a cart remain the focus of Barnhart/CMI’s print work for Izzo golf bags.
Three new ads breaking this month suggest the Izzo golfer is a bit unorthodox, and happily so, playing golf as much for the exercise as to improve a handicap. He’s a little rebellious, naturally, and doesn’t skimp on the gear.
In one ad, a man with an Izzo bag is arrested, ostensibly for walking the fairways on a “carts-only” course.