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Restaurant Hopes It Has Holiday Classic in Square One’s TV Spot
DALLAS–Whataburger wants to put a lump in your throat and a glow in your heart this holiday season.
No, the fast-food restaurant is not promoting indigestion. Instead, the burger chain is counting on those reactions as the emotional responses to a 60-second holiday television commercial it hopes will become a seasonal classic.
Entitled “Tree Lot,” the TV spot shows a man pulling into a barren tree lot on Christmas Eve to find one small evergreen remaining.
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