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NEW YORK Interpublic Group’s McCann Erickson has won creative chores on Weight Watchers’ estimated $70 million ad account.
Pile and Co., the Boston-based consultancy overseeing the search, today confirmed McCann’s victory, first reported yesterday by Adweek.com.
“We are thrilled to be working with the McCann team. Throughout the entire process we have been incredibly impressed by their passion for the brand, their insights into our consumer [target] and their sharp strategic thinking,” said Cheryl Callan, the client’s svp, marketing, North America, in a statement.
“This
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