It’s Official: Campbell Keeps Block

NEW YORK H&R Block confirmed it has opted to keep its account at incumbent Campbell Mithun following a three-month review.

Estimated billings are approximately $100 million.

The Minneapolis-based Interpublic Group agency overcame IPG’s Deutsch/LA in Marina del Rey, Calif., Havas’ Arnold in Boston, Omnicom Group’s DDB in Chicago, and IPG’s Mullen in Wenham, Mass., in the final round.

Select Resources International in Santa Monica, Calif., conducted the search.

The bulk of the Kansas City, Mo., company’s account is handled by Campbell Mithun, which has held the business since 2000. Mullen late last year won a $10 million project to create ads supporting H&R Block’s online tax preparation service, but the client today said that assigment would now also be handled by Campbell Mithun.

A Mullen representative said the project began last fall and ended with the close of this year’s tax season.

“Campbell Mithun demonstrated their deep understanding of our business and the changing dynamics,” said Brad Iversen, H&R Block chief marketing officer, in a statement. “Campbell Mithun crafted an integrated strategy and creative approach that we found both sound and compelling.”

In confirming the review in February, SRI said the client was looking for a “highly strategic and creative agency” to handle advertising, media planning and buying, and interactive marketing.

This story updates an item posted on April 27 with client confirmation and other details.