It’s a Family Affair at BofA’s Pitch

NEW YORK — Teams made up of executives from Omnicom Group and Interpublic Group shops flew to Charlotte, N.C., last week to present integrated marketing plans to Bank of America executives, the client said.

At stake is the $170 million consumer and affluent-market business, now at IPG’s Bozell. The client is looking to move the creative account to one holding company to achieve a coordinated, multi-disciplinary approach. “We are challenging them to open up the doors to the total capabilities of their parent organizations,” said Grant O’Neal, ad director for multicultural and general market.

Omnicom’s team includes BBDO, Arnell Group, Organic and TargetBase, sources said. Arnell president Peter Arnell is said to have been a key presenter.

IPG shops include incumbent Bozell, DraftWorldwide, Siboney USA, Jack Morton Worldwide, Octagon, Weber Shandwick, GlobalHue and R/GA, sources said. Leading the pitch were IPG evp, chief marketing officer Bruce Nelson, Bozell president Tom Bernardin and Draft CEO Howard Draft, sources said.

The teams presented strategic and creative ideas to BofA chief marketing officer Catherine Bessant, brand and ad promotions executive Dan Rozelli, and O’Neal, among others. They will return to BofA on Oct. 21 to present adjustments based on client feedback, O’Neal said, with a final decision expected that week.

BBDO handles creative on BofA’s Asset Management Group. Siblings Doremus and Arnell work on B2B and brand identity, respectively. Those accounts are not affected. Bcom3’s Starcom handles all of the bank’s media, which is also unaffected.

Separately, Bozell bows a $25 million campaign today to support the launch of the client’s new Total Security Protection service, which is designed to give credit-card customers greater defense against theft, loss or unauthorized use.