It's a Family Affair at BofA's $170 Mil. Pitch

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Teams made up of executives from Omnicom Group and Interpublic Group shops flew to Charlotte, N.C., last week to present integrated marketing plans to Bank of America executives, the client said.

At stake is the $170 million consumer and affluent-market business, now at IPG’s Bozell. The client is looking to move the creative account to one holding company to achieve a coordinated, multi-disciplinary approach.

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