Isuzu Splits With Goodby, Hires Malone

LOS ANGELES — American Isuzu Motors Inc. has parted company with its creative shop of 11 years, Goodby, Silverstein & Partners, San Francisco, and awarded its $15 million-plus creative account to Malone Advertising, Akron, Oh., without a review.

A client rep termed the parting a “mutual decision” and said “our upcoming effort for the next year really needs to be retail focused. We were looking for an agency with much more retail specialization, which is not to say anything against the terrific brand work Goodby has done for us. We really are parting on the best of terms.”