McCann Erickson and MRM Worldwide in San Francisco have been chosen by iShares to handle advertising chores for the investment firm following a review led by Boston-based consultancy Pile + Co.
The shops, Interpublic Group siblings, will now work to produce an integrated push that fuses TV, print, radio and interactive elements (from McCann) and relationship marketing tactics via e-mail, direct mail and data analytics (via MRM).
The work launches early next year, with media duties handled by Mediaedge:cia, a unit of WPP Group.
Kevin Feldman, iShares marketing chief, said the agency selection was made based mainly on strategic insight and creative pedigree.
Robert
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