Irma S. Mann Eyes A Second Client Near The Motor City

Irma S. Mann, Strategic Marketing has emerged as a finalist for the $2-3 million ad account of the Henry Ford Museum & Greenfield Village in Dearborn, Mich.
Competing against the Boston shop is Perich + Partners, Ann Arbor, Mich. Incumbent Simons Michelson Zieve in Troy, Mich., is not pitching.
If the account goes to Irma S. Mann, SMZ may be retained to handle work that would be logistically difficult for an out-of-town agency to complete, sources said. A decision is expected next month, said Julia Saylor-Plumhoff, the client’s director of audience development.
Irma S. Mann, which specializes in destination and hospitality clients, handles advertising for the Metropolitan Detroit Convention and Visitors Bureau as well as the Massachusetts Port Authority. –Tanya Gazdik