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Rich-media firm Unicast today kicks off its Superstitial Showdown located at SUPERshowdown.com. The new site shows superstitial ads designed to complement three television commercials for kforce.com, MCI WorldCom and Universal Pictures that will air during the Super Bowl.
After viewing the superstitials, users can enter to win $10,000 by voting for their favorite. A winner will be announced Jan. 31. Although the site will be dismantled a couple of weeks after the Super Bowl, the ads can then be viewed on unicast.com.
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