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In return, ThirdAge can offer the digital couponing service to its members. “Members will get targeted deals, discounts and opportunities that are automatically created when they sign up,” said Bryan Preston, director of strategic alliances for ThirdAge.
In addition, the three-year-old site can use e-centives to craft unique promotions with its own merchants, creating a potential commerce-driven revenue source beyond existing advertising. “It will be more than just a banner buy,” Preston said.
E-centives pairs a pool of more than 100 merchants with a list of qualified buyers.
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