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By Bernhard Warner
Jeff Chester and his staff patrol the Internet daily. Chester, executive director of Campaign for Media Education, a Washington, D.C.-based advocacy group, logs onto a variety of sites for brands and ad agencies, tracking how marketers use the Web to communicate with kids. Lately, he’s been on the lookout for signs of two ubiquitous characters: the Marlboro Man and Joe Camel.
To date, those cigarette icons–widely recognized by consumers and widely criticized by anti-smoking forces–have kept a low profile on the Web.
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