IQ News: Slim Jim Goes to the Web

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Goodmark Foods will unveil a Web site for its dried meat product, Slim Jim, to coincide with the kickoff of ESPN’s X Games, this Friday, June 20. The snack food maker, which spreads its marketing initiatives across such Generation X-oriented platforms as X Games, World Championship Wrestling and Nascar, intends to use the Web to reinforce its mix of marketing tie-ins.

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