How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Goodmark Foods will unveil a Web site for its dried meat product, Slim Jim, to coincide with the kickoff of ESPN’s X Games, this Friday, June 20. The snack food maker, which spreads its marketing initiatives across such Generation X-oriented platforms as X Games, World Championship Wrestling and Nascar, intends to use the Web to reinforce its mix of marketing tie-ins.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in