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Ever since Excite acquired WebCrawler in December of 1996, skeptics have wondered: What will they do with a separate brand in precisely the same market segment?
Now, at a time when most search engines are trying to be more–with communities, content tie-ins and chats–Excite has explained: it wants WebCrawler to be less.
WebCrawler will be repositioned as a faster, streamlined service, with different Internet-based tools. The site will be reduced graphically for the fastest page-loading time possible, and will include a daily tool box with baby-name finders, calculators, free email services and the like.
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