IQ News: Newly Named Active Site Unveils Ad Effort

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The La Jolla, Calif.-based firm changed its name because the new one is “easier to remember,” said Dave Alberga, CEO at Active.com. “Also, we do registration for events in other countries, so we didn’t want to limit ourselves.”
Active.com’s primary customers are amateur sporting events directors, who send participants to the Web site to sign up for events.

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