How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The La Jolla, Calif.-based firm changed its name because the new one is “easier to remember,” said Dave Alberga, CEO at Active.com. “Also, we do registration for events in other countries, so we didn’t want to limit ourselves.”
Active.com’s primary customers are amateur sporting events directors, who send participants to the Web site to sign up for events.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in