Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Idealab, an incubator of such new media startups as eToys and CitySearch, is turning the search engine paradigm on its head with the launch of a new site. GoTo.com, unveiled at the TED Conference in Monterey, Calif., over the weekend, makes all of its result positions available for purchase by Web sites.
Through an auction setup, sites may bid on the cost per click-through they will pay for a keyword, the term typed into a search form by users.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in