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Frito-Lay is going Hollywood in its online efforts by assigning a major piece of business to a Los Angeles-based interactive shop.
The Plano, Texas-based snack food marketer last week awarded interactive agency of record status for the Doritos brand to Box Top/iXL, Los Angeles.
The shop beat out incumbent DDB Interactive, Chicago; Razorfish, New York; and a joint pitch by Red Sky Interactive, San Francisco, and Agency.com, New York.
All of the participating agencies, except Box Top, are affiliated with the Omnicom Group.
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