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David Moore has a true new media pedigree. He spent years in the “new” medium of cable TV, back “when cable wasn’t cool.” He developed Whittle-style special interest TV before Whittle. He was a television rep in the early years, “when there were 30 reps,” he recalls. “Now there are three.”
Moore, 45, still has an appetite for the unproven turf. As chief executive officer of 24/7 Media-the product of the merger of Petry Interactive (of which Moore was CEO), Interactive Imaginations and the staff behind Katz Millennium Marketing-he now oversees one of the largest ad sales organizations in new media.
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