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Angara, an Internet marketing company based in Mountain View, Calif., today opened for business with its first offering, Angara’s E-Commerce Targeting Service, which provides anonymous consumer profiles to e-commerce sites.
When a user visits a site, E-Commerce Targeting Service scans its database for demographic information on that visitor such as age, gender, income and geographic area. Promotions for specific products, special offers and other product information can then be targeted to the user based on these demographics.
When a user visits a site utilizing Angara’s software, “the request [for the page] is intercepted by our service, we see if the user has been to any of our data providers before and, if so, match him or her up with the consumer marketers’ segmentation model,” said Rich Clayton, vice president of marketing at Angara.
Angara’s data providers, which include Naviant of Newtown Square, Pa.,
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