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Warner Bros. Online struck a deal to integrate online auction site eBay throughout its various sites, including the personal home page community AcmeCity, launched mid-January, and official sites for TV properties, including The Rosie O’Donnell Show and Babylon 5.
“The benefits of the Web are content, community and commerce,” said Jim Moloshok, president of the Burbank-based Web entertainment company. “The relationship with eBay allows us to … bring together the best of them. They have the commerce, we have the content, and we both have communities.”
“We do an enormous number of deals with content sites, almost one a day,” said eBay vice president of marketing and business development Steve Westly.
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