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Home healthcare company takegoodcare tapped Digital Pulp both to build its online store and develop a $5 to $10 million traditional and interactive ad campaign to market the new site.
“Healthcare on the Web is becoming a huge market,” said Digital Pulp CEO Lee Nadler, citing the advent of sites like drugstore.com and PlanetRx. “People are being forced to take care of themselves more, or to take care of a loved one.”
Summit, N.J.-based takegoodcare provides services, information and products from stores in Springfield and Edison, N.J.
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